Corporate Affairs Manager, SIFAX Group, Muyiwa Akande (second right), with others during the price presentation at the end of the past edition
Indigenous multinational, SIFAX Group, has emerged the longest-running sponsor of Nigeria’s foremost entrepreneurial reality TV show, The Next Titan, by renewing its annual sponsorship of the show for the sixth edition.
The Group Managing Director, Mr. Adekunle Oyinloye, disclosed that the company was motivated to continue the sponsorship of the programme in view of its impact in helping budding entrepreneurs to activate their business ideas since inception six years ago.
Oyinloye explained that the company thoroughly evaluated the programme viz-a-viz its objectives, as well as the track record of past winners and other participants, and the consensus favoured the sponsorship renewal, according to a statement from the Corporate Affairs Manager, Mr. Muyiwa Akande.
“The need to empower the next set of wealth creators, develop capacity for Nigeria’s youth and encourage the entrepreneurial instincts of young Nigerians are reasons the SIFAX Group has decided to renew its support for The Next Titan Season 6,” he said.
“We have also looked at the first five editions of the show, the mechanics, strategy, how past winners and participants have fared, and new ideas introduced for this year’s show, among others, and are satisfied with the organisers and decided to renew our sponsorship.
“SIFAX Group is desirous of creating the next set of wealth creators and entrepreneurs and we see The Next Titan as a veritable medium through which this can be achieved. We are proud of how the previous winners of the show have gone on to add value to the society with their scalable and impacting business ideas and employment of more Nigerians.”
