By Anthony Nwachukwu
As the holy month of Ramadan begins, Nigeria’s leading milk brand from FrieslandCampina WAMCO Nigeria Plc, Three Crowns Milk, is reaching out to Muslims through its “Get Nourished This Treasured Month” campaign to ensure they stay well-nourished, caring for their hearts, and maintaining the cherished values of family bonding.
Launched with pre-Ramadan lectures in Lagos, Kano and Ibadan ahead of the fasting period, the campaign is designed to inform and inspire Muslim faithful on how to stay nourished and care for their families throughout the period.
During these sessions, healthy meals prepared with Three Crowns Milk were served, reinforcing the importance of healthy nutrition during the holy month. As Ramadan unfolds, Three Crowns Milk will activate in 100 mosques nationwide, creating nourishing moments with Muslim faithful at Iftar by serving healthy meals prepared with the brand.
It will also demonstrate acts of kindness, as one of the core tenets of Ramadan, by distributing specially curated Three Crowns Ramadan boxes and fruit hampers to worshippers as they break their fast across select locations nationwide, thereby reinforcing the spirit of generosity and giving that defines the holy month.
Meanwhile, the campaign features a series of meaningful and impactful activities designed to deliver healthy nourishment and give back to communities. It seeks to support families during the fasting period while reinforcing the importance of shared meals and collective moments.
Through on-ground engagements and community-focused initiatives, Three Crowns Milk will strengthen connection with consumers and reaffirm its commitment to nourishing hearts, homes and communities throughout the holy month and beyond.
Acknowledging the role of women in the home at this period, Marketing Manager of Three Crowns Milk, Chioma Otisi-Igwe, noted that “Ramadan is a season of reflection, family bonding and kindness. At Three Crowns, we understand the vital role mothers play in nourishing their families during this sacred period.
“Through this campaign, we celebrate mums, honour their dedication, and reinforce our commitment to providing wholesome nourishment while supporting families in creating cherished memories throughout the holy month.”
For the Brand Manager, Lilian Elue, “this year, Three Crowns aims to lead Ramadan nourishment conversation through the perspective of mums by celebrating treasured family recipes and everyday acts of kindness as it takes pride in nourishing not just families but also the entire communities throughout this Ramadan.”
In addition to the on-ground engagements, Three Crowns Milk will also drive a digital campaign that celebrates treasured Ramadan family legacies, spotlighting mothers and grandmothers as they share cherished recipes passed down through generations.
These stories highlight meaningful moments of connection, tradition and togetherness, with each recipe lovingly enriched with the milk, reinforcing the brand’s enduring role in nourishing families, preserving traditions and creating lasting memories during the fast.
