Fraser Suites: Supporting local market, satisfying diverse guests

Beyond just a hospitality outfit in the Federal Capital Territory, Fraser Suites Abuja is the bride and toast of the city at the moment.

Boasting an iconic landmark building located in the city’s Central Business District (CBD), the facility uniquely lends itself for prompt and efficient service delivery to customers and guests.

From the front desk down to the restaurants, customers are given the treatment they deserve, and from the exquisitely and tastefully finished, furnished and equipped suites to the conference halls, it has already well positioned as a destination of choice in just its two years of operation.

The reason, according to the General Manager, Deniz Isikci, is not far-fetched: “We treat guests as though they are in their homes. Efficient service delivery is our secret.”

Located close to the famous Grand Square Stores, Fraser Suits features a total of 126 Gold Standard residences. Each key (suit) as the hotel prefers to address it, is equipped with the state-of-the-art facilities for maximum comfort and value for money.

The elegant and stylish facility also provides a wide range of apartments, including studios and four-bedroom penthouses, each unit exquisitely furnished with contemporary interiors and luxurious finishes.

Addressing the media over the weekend, alongside the Sales and Marketing Manager, Janet Osakwe, Sales Executive, Adaku Onuoha, and Human Resources Manager, Agnes Omeka, Isikci said the major objectives include supporting the local community and local market, while providing the best in indigenous and continental cuisines.

Therefore, in its corporate social responsibility, the hotel has maintained an interface with indigent children, especially orphans, who are regularly invited for a brief stay in the facility.

According to him, the objective is not only to feed them but also to give them a sense of belonging while inspiring them to consider building a career in the hospitality industry in future. And talking about supporting the local market, Isikci said the hotel considers it imperative to patronize local farmers for its food stock.

Against these backgrounds, this hotel recently bagged the 2019 World Travel Awards for the Best Serviced Apartments Brand in Nigeria. It also received a Certificate of Excellence from the Chief Adviser, while awaiting the outcome of three other nominations.

Asked the secret behind their overwhelming success within so short a period in a highly competitive market environment, Isikci identified excellent service delivery, customer care and good food as essentials. According to him, lodging in Fraser is simply switching homes, it is “home away from home.”

“We have two groups of guests when it comes to food – those who come to explore local foods and those who come to try local dishes or what the hotel offers as continental cuisines.”

Though the hotel is relatively new in the market, the Turk said that Nigeria still enjoys the influx of visitors for business and conferences; “besides that, about 95 per cent of our guests are Nigerians. What we see is positive. We are not pessimistic about the future.”

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